SUMMARY

I bring extensive experience in advertising, marketing, and design, with a career rooted in creative branding and communications. Blending artistry with business strategy, I have a knack for uncovering the core insights that bring a company’s story to life. That drive fuels my work in building brands that are not only lasting but truly competitive. My passion lies in shaping richer brand experiences that connect consumers to products and services in meaningful ways. Having served in roles ranging from Creative Director to design specialist, I offer a comprehensive understanding of the entire process—crafting campaigns that are both strategically sound and emotionally impactful.

Creative Director
Gate, Lancaster, PA 
Jan 2020 - Present

• Lead creative strategy and ideation for branding initiatives, internal communications, and advertising campaigns for high-profile clients, resulting in stronger brand visibility and client growth.

• Direct concept development across print, digital, and experiential campaigns, helping clients achieve measurable increases in customer engagement.

• Deliver hands-on creative execution including design, photography, illustration, video/animation, and sound design—expanding the agency’s creative capabilities and reducing outsourcing costs.

• Develop storyboards, animatics, and video edits that contributed to client campaigns recognized for innovation and visual impact.

• Present creative concepts and strategies to C-suite leaders and stakeholders, strengthening long-term client relationships.

• Oversee digital campaigns for web, mobile, and native applications, improving cross-platform performance and user engagement.

• Manage and mentor a team of editors, writers, and creators, fostering a collaborative culture that consistently delivered on tight timelines.

Creative Director
Merit, Harrisburg, PA 
2012 - 2019

• Directed a 10+ member creative team to deliver multi-channel campaigns, driving measurable growth for B2B and B2C clients across healthcare, technology, and manufacturing sectors.

• Partnered with CX research teams to launch multi-phase brand rollouts, increasing market share and strengthening customer loyalty for key accounts.

• Guided naming and design for new products and services, many of which achieved successful launches and industry recognition.

• Provided hands-on art direction, contributing to award-winning campaigns in design, illustration, photography, and video production.

• Composed original sound design for apps, video, and broadcast productions, adding immersive brand elements that elevated campaign impact.

• Managed vendor partnerships and negotiated contracts, reducing production costs while maintaining top-tier creative quality.

• Oversaw talent development, hiring, and reviews—mentoring junior creatives into senior roles and improving team retention.

Senior Art Director
Pavone, Harrisburg, PA
2007-2011

SKILLS & TOOLS

• Creative Leadership: Branding, Campaign Development, Art Direction, Worldbuilding, Storyboarding

• Design & Media: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition, Lightroom), Procreate, Logic Pro

• AI & Emerging Tools: Adobe Firefly, Midjourney, Perplexity AI, chatGPT, Grammarly

• Production Expertise: Photography, Illustration, Pho to Compositing, Digital Retouching, Video Editing, Sound Design, Music Composition

• Collaboration & Strategy: Team Leadership, Vendor Management, Client Presentations, CX/Research- Driven Branding

Awards (selected)

EDUCATION